My first piece of work in University this year was to make a poster campaign for Oxfam Liverpool. They were looking for fresh ideas to get donations of CDs, DVDs, clothes (used & vintage) and books to sell at the Liverpool Bold Street shop. They also required a poster aimed at recruiting people to sell the same items.
I am very happy how they came out. I spent a lot of time trying to make them seem effortless and simple, and reduced elements as they were developed. I saw the communication aspect as being of primary importance. I chose to work with the current Oxfam branding style, studied the recent campaign and how to build on it, then thought most about the message.
This has got me looking at symbols, copywriting (I really enjoy this), pictograms and semiotics, which I'd like to develop further.
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