Typography - Charmer Type Video (Animatic)

Charmer Type Video from Kupon on Vimeo.

This a first-draft animatic for my typography extended practice module.

I ideally wanted to do the whole song as a typo-motion video, however this is proving to be a lot of work, especially as I am having to learn the whole process and the technical side of things (Adobe After Effects) from scratch. I think I will now concentrate on this section (as it gives me an option to complete the rest of the song over the college year), and add it to my portfolio.

So far the process has consisted mainly of designing the boards in Photoshop and Illustrator, creating all the elements in their separate layers, and adding texture like paper and ink splats into the compositions. I have spent an amount of time working on bending the typeface (ITC Avant Garde) into logo like shapes, and chopping up images and vector tracing (I have done this for the entire song, however I have so far only used some eyes).

I am only moderately happy with my designs, but I feel I need to stop this part at some stage and move forward to the animation and production in After Effects, as I need experience in this area. I plan to do most of my briefs as motion graphics, so badly need to learn techniques, make mistakes and 'learn by doing'. My aim is to work on this and my designing until summer 2008.