Observer - In production

Oberver motion test 2 (intro part) from Kupon on Vimeo.

The epic job that is "the Observer" continues!

It seems that this college year will involve a huge amount of work. We are made to think 'ideas' constantly by the tutors at college, and this isn't wrong. I have found through research that good ideas are worth more money, as a good idea can work across many media formats.

I also believe that in many cases, especially in the areas I am interested in, employers are also after people who can execute these ideas, and can work the software to a good standard. This takes loads of time and effort, and to be able to make progress requires almost obsessive dedication.

The challenge now will be splitting time up between working on creative ideas, designing them, and executing them. Each aspect involves enough work in its own right to take up all my time, and doing all this stuff in combination can feel a bit overwhelming. Last year i simply looked at my calender and set aside time to do each thing, but never got it all done.

This brief has meant looking at many new things, such as film language, animation, the whole after effects set up in combination with looking at how this kind of thing is used in real life. "Motion Graphics" in reality is utilised in many ways, from Broadcast design