Paul Rand

Attention To Detail

I have started to recognise how much work and attention to detail is needed to realise ideas. Technology has made things a little easier since the 1980's, but the principal of 'getting it right' and doing fresh work remains.

Curfew Records - King Unique "Hinode" (WIP)

I do artwork for our record label - Curfew, as well as record records as King Unique

Here is a banner advert I have done for our new record. the top one is the finished thing - where I spent ages tring to get the perspective 'right' (which took forever) - and th lower one was one i did a few days back, when i just roughed the perspective by eye.

I actually prefer the 'wrong' one to be honest! A wise man once said to me, "if it looks right, it is right!" - which i agree whoe heartedly with!